Realtors, if you have more than 200 people in your CRM
Wake the dead in your database. This week's 10 calls, already picked.
CRM Clean-Up is a Claude plugin that goes through your CRM with you, sorts every contact into the right segment, and hands you up to 10 people to call this week, each with a real reason. There's probably a deal in there you forgot about.
AI as a helper, never the one talking to your clients. It never sends a message. You approve every change and make every call.
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Skyleigh McCallum · 8× Icon Agent · 425 homes sold · Still selling
| Now | Will be |
|---|---|
| MARK CHEN | Mark Chen |
| Patel, Priya | Priya Patel |
| tom baker | Tom Baker |
| SMITH, JANE | Jane Smith |
Sound familiar?
I've switched CRMs more times than I want to admit, and every time the mess got bigger. So I built a Claude plugin that sorts it out and tells you who to call this week.
What agents say about their CRM
“Most real estate agents use their CRM as little more than a glorified address book.”An agent on r/realtors
“a CRM you don't update is just an expensive contact list, and that's most of what people are paying for.”An agent on r/realtors
“It exhausts me and I feel beholden to it.”An agent on r/realtors
“I've probably lost hundreds of thousands of dollars from not being consistent with my follow up.”An agent on r/realtors
Who it's for
“the realtor that sold us the home was great, I'd use her to sell, but I honestly don't even know her name anymore lol”
“This is now the third past buyer client just this summer that I've found out sold with someone else and then bought with that same agent.”
How it works
Claude saves a copy of all your contacts first. Then you see how many you have, who has a phone or email, and when you last really talked to people.
Duplicates, broken names, notification records, and other agents, lenders and vendors mixed in with your clients. Nothing changes yet.
No more “Dear {user name}.” You see each batch of fixes and say yes. Every change is logged, so it can be undone.
Lost deals to follow-up? Optional: it checks your email and texts for people you've been talking to and shows you where it found each one.
New, Hot, Warm, Lukewarm, SOI / Past Client or Long-Term Nurture, and tagged to match.
Up to 10 people with a real reason to call now. A monthly health check keeps it clean.
What agents say
Skyleigh has this rare ability to simplify what feels overwhelming and turn it into clear, actionable steps.
She has a unique ability to take any challenge, whether in business or personally, break it down, and create a clear, workable plan that gets you moving forward.
She was helpful, informative, responsive, and provided tools and strategies that helped me take my real estate business to the next level.
Yes. Follow Up Boss, Lofty, BoldTrail/kvCORE, Sierra, even a spreadsheet. Claude gets in through an export file, a connector or your browser, and you sign in yourself.
It's built to be careful. It saves a backup before it changes anything, fixes things 20 at a time only after your yes, and logs every change so it can be undone. It never deletes a contact unless you ask.
Yes. CRM Clean-Up is a Claude plugin, so you need a paid Claude plan and the Claude desktop app.
Inside Elevation Real Estate HQ, my free Skool community. You get an invite by email right after you order.
Stop feeling beholden to your CRM
AI as a helper, never the one talking to your clients. It never sends a message. You approve every change and make every call.
Secure checkout by Stripe
Your CRM Clean-Up invite goes to this email.
We never share your info
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CRM Clean-Up is confirmed. Your Skool invite is on its way to your email.
Wait, before you go
The Buyer and Seller Courses are short video lessons you send your clients through their purchase or sale. Nine for buyers, seven for sellers, plus my Video Script Library.
Add to your order
$97 CAD, one-time
It goes on the card you just used.
CRM Clean-Up hands you a list of who to call this week. The harder part comes after the call, when a buyer has a dozen questions about how subjects work, or a seller wants to know what happens once they sign.
Most of us end up answering the same questions over and over, one client at a time. These courses answer them for you. Your client watches a short lesson, comes back understanding the process, and the trust lands on you because you walked them through it.
$97 CAD, one-time
Your order is confirmed. Your Skool invite is on its way to your email.
One last thing before you make those calls
This is where most of us stall. You know who to reach out to, but not how to do it without sounding needy after so long. The Campaign Vault is every text, email and call from my own business, written for the segments you just sorted, with the day each one goes out, plus the Campaign Installer that loads them into your CRM for you.
Add to your order
$297 CAD, one-time
It goes on the card you just used.
You're super on it for the first few days. Then a deal gets messy, a listing launches, the kids get sick, and the leads you worked so hard for go quiet. Not because you don't care, but because nothing was holding the follow-up while you were busy.
CRM Clean-Up just put your contacts into New, Hot, Warm, Lukewarm, SOI / Past Client and Long-Term Nurture. My campaigns run on those same segments. Every new lead starts in the same place, and on day 15 their timeline decides where they go next.
Day 1 to 14Every new lead
Hot0 to 30 days
Warm30 to 90 days
Lukewarm90 to 180 days, or no reply
Long-term6 months or more
Plus the layering lesson, where I walk you through which campaign a lead goes into, when they move, and how the Buyer and Seller Courses run on top without anything clashing.
New Lead Hello · Open House Follow-Up
CMA Follow-Up · Accepted Offer to Keys 1 (Subjects) · Accepted Offer to Keys 2 (Firm to Keys)
Just Closed: The First Year · Past Clients: Year Two and On · Birthday
Referral Source Check-In · Realtor Referral Partners
I was planning to sell these campaigns for $500 or more before AI came along, and then I never got them finished. Now they're done, and on this page they're $297.
$297 CAD, one-time
Your order is complete.
You're in
I'll be in touch. I like to say hi to everyone who joins, so keep an eye out for a message from me. Skyleigh